Support: The Real Secret Sauce to Any Company

Skull model renderings before surgery

“Wait, no, you have to see this!” A smiling man with an infectious laugh turns his cell phone around to display the screen for me. On it were various 3D images of a skull, with a substantial portion missing, and a 3D digital mock-up of what looked like a honeycomb. This was how I met Aaron Jennings.

Burst Biologics, as you may know, is on the cutting edge of merging medicine and technology, with an emphasis on research to stay on the forefront of a rapidly improving field. To make a team like this work, there are a variety of different approaches, but the most effective is one that involves a remote sales team to get the word out. What’s the biggest problem that companies face with a remote team? A feeling of disconnect. It’s just the nature of the beast. But it’s not something I’ve encountered during my time with Burst. So how do they do it? They built a strong support network.

What Support Means to Me

Upon first meeting Aaron, as with most of the sales team, I was enthralled. All of these individuals were so passionate about this field because many of them had personal ties to it. Aaron’s story, however, was truly incredible. He had developed a tumor the size of a tennis ball in his brain, got it removed, and three short years later the tumor had grown back, but this time it wasn’t alone. A MRSA infection was tagging along. The culmination of these events lead to Aaron losing a large piece of his skull, and needing a replacement to keep more than skin between his brain and the rest of the world.

In this situation, a typical company could send flowers or even a card from the main office team. Perhaps offer some additional time off. Some little things to show they care. That’s not how Burst Biologics approached the issue. Instead, the company donated the Burst Binate Patch, and ensured that Aaron had the right connections to get the top-of-the-line (even if not yet used in the U.S.) implant, customized to be an exact fit for his injury.

Tell Me More

While I would love to share this story in more depth, I know I won’t do it the justice that Aaron himself would. Lucky for you, we have a podcast walking through his incredible story! In the IMUA podcast, conducted by Meghan Alonso, she dives into everything that happened, how 3D printing was integrated, and how even a seasoned sales rep can learn new product applications. Be sure to catch the whole story here:


Scientific Discovery: The future for gene editing

In Radiolabs podcast, “Antibodies Part 1: CRISPR”  scientists talk about the hidden gem inside some of the world’s smallest organisms. CRISPR could possibly be one of the most powerful tools scientists have ever stumbled across. The excitement rises over this scientific discovery as it explores the future for gene editing and the potential to rewrite the way we change DNA.

Why is this so important? Gene editing may be the key to preventing things such as cancer and other life threatening diseases.

For the first time, there is a possibility for a gene editing technology that can be cheap, precise, and possibly universal.

As of this year, Jennifer Doudna and Emmanuelle Charpentier were awarded the Japan Prize for their invention of the revolutionary gene-editing technology known as CRISPR-Cas9 which has swept into research labs around the world. CRISPR-Cas9 is already yielding new therapies for cancer and hereditary diseases.

Check out the podcast by clicking play below or heading over to radiolab.


Jennifer Doudna, Eugene V. Koonin, Beth Shapiro and Carl Zimmer


Radiolab Podcast Articles