Support: The Real Secret Sauce to Any Company

on 06.26.2017 / by Victoria Horn / 0 comments in BioCast

Skull model renderings before surgery

“Wait, no, you have to see this!” A smiling man with an infectious laugh turns his cell phone around to display the screen for me. On it were various 3D images of a skull, with a substantial portion missing, and a 3D digital mock-up of what looked like a honeycomb. This was how I met Aaron Jennings.

Burst Biologics, as you may know, is on the cutting edge of merging medicine and technology, with an emphasis on research to stay on the forefront of a rapidly improving field. To make a team like this work, there are a variety of different approaches, but the most effective is one that involves a remote sales team to get the word out. What’s the biggest problem that companies face with a remote team? A feeling of disconnect. It’s just the nature of the beast. But it’s not something I’ve encountered during my time with Burst. So how do they do it? They built a strong support network.

What Support Means to Me

Upon first meeting Aaron, as with most of the sales team, I was enthralled. All of these individuals were so passionate about this field because many of them had personal ties to it. Aaron’s story, however, was truly incredible. He had developed a tumor the size of a tennis ball in his brain, got it removed, and three short years later the tumor had grown back, but this time it wasn’t alone. A MRSA infection was tagging along. The culmination of these events lead to Aaron losing a large piece of his skull, and needing a replacement to keep more than skin between his brain and the rest of the world.

In this situation, a typical company could send flowers or even a card from the main office team. Perhaps offer some additional time off. Some little things to show they care. That’s not how Burst Biologics approached the issue. Instead, the company donated the Burst Binate Patch, and ensured that Aaron had the right connections to get the top-of-the-line (even if not yet used in the U.S.) implant, customized to be an exact fit for his injury.

Tell Me More

While I would love to share this story in more depth, I know I won’t do it the justice that Aaron himself would. Lucky for you, we have a podcast walking through his incredible story! In the IMUA podcast, conducted by Meghan Alonso, she dives into everything that happened, how 3D printing was integrated, and how even a seasoned sales rep can learn new product applications. Be sure to catch the whole story here:

 

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